Serge Orru, creator of the ‘Festival du Vent’ (Festival of Wind) anf General Manager of WWF France from July 2006 to September 2012. In 2006, he was one of the founding members of ‘l’Alliance pour la Planète’ (Alliance for the Planet) and works on the Grenelle de l’Environnement. He is also the author of the book “Pierre Rabhi, Le Fertile”, published by Editions Textuel in October 2011. In October of 2012, Anne Hidalgo and Serge Orru launched a campaign against the littering of cigarette butts in the streets. Since April 2014, Serge Orru has been an Advisor to the Mayor of Paris.